A shared lead may be sold to multiple buyers. An exclusive lead has a defined buyer restriction. Before comparing prices, ask what that restriction covers and how long it lasts.
Read the scope of exclusivity
Check the product, duration, geography and resale terms. Exclusivity within a vendor's service does not establish that the prospect has never requested information elsewhere.
For Slate Marketplace Life and Health PPL, each fresh lead starts with a 45-day exclusive window within Slate. Eligible records may later enter aged inventory under the current Agent Lead Agreement.
Eligible records can be offered in up to six aged windows, with no more than one new aged sale per window. Prior buyers may still retain or contact the record. Purchases follow the current Agent Lead Agreement.
P&C Protected Markets use their own market agreements. Slate Gold is a separate membership with lead credit funded separately. Do not apply one product's buying model to another.
Compare results, not just record prices
Measure lead spend, follow-up time, contacts, qualified conversations and written policies for each source. Neither a lower record price nor an exclusive label establishes a lower acquisition cost for your agency.
Ask before buying
- Who generates the inquiry?
- Who else may receive or retain the record?
- How is the phone verified?
- What consent records can you review?
- What delivery, availability and replacement terms apply?
Review current lead availability and the applicable written agreement before funding. Your results depend on the requests you receive and how your team follows up.