Whole, Universal & Term Life
Life insurance leads. A fresh start to every conversation.
Reach people asking about life coverage. Fresh inquiries are phone-verified and delivered to one Slate buyer, with the details you need to start the conversation.
Every family has a reason for considering life insurance. Slate delivers the coverage request and the details the prospect shared, so you can begin with what matters to them.
Choose the available life products you write, set your licensed states and daily limits, and fund your account. Matching fresh leads arrive after phone verification, with a 45-day exclusive window and a consent record attached.
Who's on these leads
- Parents and homeowners shopping permanent or term protection for their families
- Coverage-replacers whose group or employer policy no longer fits
- Prospects who completed a full life-coverage funnel and verified their phone via OTP
- Real households with documented consent — never scraped, never co-registered
Match the products you write
Choose from the available life lead types, including dedicated IUL and final expense campaigns.
One buyer for each fresh lead
Slate delivers each fresh inquiry to one account, giving your team a 45-day exclusive window to follow up.
Keep your workflow moving
Receive matching leads in the Slate portal or through a connected CRM, routed by state and capacity.
A consent trail on every record
TrustedForm certificate, consent language, and timestamps logged and retained on every lead.
Set your budget. Start receiving leads.
Choose your products, licensed states, and daily limit online.
Create your account
Add your details, NPN, licensed states, and daily lead limit. Choose the available products you want to write.
Fund your wallet
Add prepaid lead credit. Your balance is used as leads arrive, with no Marketplace subscription or per-seat fee.
Receive matched inquiries
When your campaign is active and funded, matching verified inquiries arrive in your portal. Delivery follows your states, limits, and available demand.
Follow up with the full picture
Review the request, contact the prospect, and track the outcome in Slate. Connect your CRM to keep leads in your existing workflow.
Life Insurance Leads: common questions
Are these life insurance leads shared with other agents?
Fresh leads aren't shared: each one routes to a single buyer and stays exclusive to that account for 45 days. A non-converted lead may later enter the aged marketplace, where it sells sequentially to one buyer at a time — never as a shared tier.
What life products do the leads cover?
Whole life, universal life, and term — plus dedicated IUL and final expense programs if you write those lines. Campaigns are matched to the products you sell.
How are the leads verified?
Every prospect clears OTP phone verification and TrustedForm consent capture before delivery. Unverified opt-ins never reach you.
How do the leads reach my agents?
Matching leads arrive in your Slate portal after verification. Connect a supported CRM for delivery into your existing workflow, with routing based on state and capacity.
What consent records can my team review?
Each lead includes a TrustedForm certificate, captured consent language, and timestamps. Your team can review the request and apply its own outreach requirements.
Other public lead types
Choose your leads. Build your book.
Choose your lead type, set your licensed states and daily limit, and fund your account. We’ll deliver matching verified inquiries as they become available.