IUL (Indexed Universal Life)
Inventory available
- 45–59 days
- $14.40
- 60–89 days
- $12.00
- 90–119 days
- $9.60
- 120–179 days
- $7.20
- 180–269 days
- $4.80
- 270+ days
- $3.40
Go ahead.Blame the leads.
Phone-verified life insurance inquiries, delivered to one Slate buyer with the request and consent record attached.
Get life leadsSee how it worksExplore Slate GoldLife · Illustrative lead
Fresh leads have a 45-day exclusive window within Slate.
- State
- Arizona
- Request
- Life insurance coverage
- Phone verification
- Verified
- Consent record
- Attached
- Delivery
- One Slate buyer
Pay-per-lead pricing
Find your lead type. Know your price.
See current lead prices, choose your licensed states, and set your daily limit. Prepaid credit funds each delivery. Marketplace has no subscription or per-seat fee.
IUL (Indexed Universal Life)Live now$45–$63Price per lead · by campaign
Cash-value and retirement-minded prospects, educated on the concept before they opt in.
- Who
- People exploring life insurance with cash value and family protection
- How
- IUL-focused request forms, with phone verification and consent documentation
Final ExpenseLive now$18–$32Price per lead · by campaign
Senior-market prospects seeking simplified, guaranteed-issue coverage.
- Who
- People seeking coverage for funeral and end-of-life expenses
- How
- Slate-owned funnels on Facebook, Instagram, Google, TikTok & YouTube — OTP-verified before delivery
Mortgage ProtectionLive now$25–$51Price per lead · by campaign
New homeowners protecting the mortgage. Fresh trigger, real urgency.
- Who
- Homeowners seeking life coverage to help protect their mortgage
- How
- Slate-owned funnels on Facebook, Instagram, Google, TikTok & YouTube — OTP-verified before delivery
VeteransLive now$21–$43Price per lead · by campaign
Veterans and military families responding to benefits-focused life coverage messaging.
- Who
- Veterans and military families exploring life coverage
- How
- Slate-owned funnels on Facebook, Instagram, Google, TikTok & YouTube — OTP-verified before delivery
General LifeLive now$19–$30Price per lead · by campaign
Family-protection prospects shopping flexible life coverage across multiple product categories.
- Who
- Adults seeking straightforward family, income-replacement, or legacy protection
- How
- Slate-owned life funnels on Facebook, Instagram, Google, TikTok & YouTube — OTP-verified before delivery
AnnuitiesCurrently unavailableJoin the waitlist
Retirement-income prospects with assets to move and timelines to plan.
- Who
- People exploring options for retirement income
- How
- Slate-owned funnels on Facebook, Instagram, Google, TikTok & YouTube — OTP-verified before delivery
Your prepaid balance is used as leads arrive. Review the written replacement policy before funding.
Join a waitlist to hear when a new lead type becomes available.
More leads for your follow-up budget.
Aged lead inventory
More leads for your follow-up budget.
Eligible records can be offered in up to six aged windows, with no more than one new aged sale per window. Prior buyers may still retain or contact the record. Purchases follow the current Agent Lead Agreement.
- One agent per window
- Your purchase reserves that lead to one buyer for its age window.
- Original consent records included
- Review the TrustedForm certificate, consent language, and capture timestamps before outreach.
- Records removed when appropriate
- Written business, an opt-out, or a chargeback removes the record from future sale.
Aged price by age window
Price per lead
Final Expense
Inventory available
- 45–59 days
- $8.40
- 60–89 days
- $7.00
- 90–119 days
- $5.60
- 120–179 days
- $4.20
- 180–269 days
- $2.80
- 270+ days
- $2.00
Mortgage Protection
Inventory available
- 45–59 days
- $12.90
- 60–89 days
- $10.80
- 90–119 days
- $8.60
- 120–179 days
- $6.50
- 180–269 days
- $4.30
- 270+ days
- $3.00
Annuities
Currently unavailable
- 45–59 days
- $15.00
- 60–89 days
- $12.50
- 90–119 days
- $10.00
- 120–179 days
- $7.50
- 180–269 days
- $5.00
- 270+ days
- $3.50
Veterans
Inventory available
- 45–59 days
- $11.40
- 60–89 days
- $9.50
- 90–119 days
- $7.60
- 120–179 days
- $5.70
- 180–269 days
- $3.80
- 270+ days
- $2.70
General Life
Inventory available
- 45–59 days
- $8.40
- 60–89 days
- $7.00
- 90–119 days
- $5.60
- 120–179 days
- $4.20
- 180–269 days
- $2.80
- 270+ days
- $2.00
Bought from the same wallet balance as fresh leads. You see the available count in your licensed states before you pay, and a pack fills what's actually in stock.
Pay-per-lead
Set your budget. Start receiving leads.
Choose your products, licensed states, and daily limit online.
Add prepaid lead credit. Your balance is used as leads arrive, with no Marketplace subscription or per-seat fee.
See pricingGet Leads
How pay-per-lead works
01. Create your account
Add your details, NPN, licensed states, and daily lead limit. Choose the available products you want to write.
02. Fund your wallet
Add prepaid lead credit. Your balance is used as leads arrive, with no Marketplace subscription or per-seat fee.
03. Receive matched inquiries
When your campaign is active and funded, matching verified inquiries arrive in your portal. Delivery follows your states, limits, and available demand.
04. Follow up with the full picture
Review the request, contact the prospect, and track the outcome in Slate. Connect your CRM to keep leads in your existing workflow.
Life insurance leads tied to true cost.
Without making ads your second job.
Niche IUL leads like Truckers are now an exclusive feature of Slate Gold
Gold membership and lead credit
What does Slate Gold cost?
Start for $1,000 total
Getting started includes:
$500 Gold membership
Every 14 days
This gives you access to Slate Gold, including:
- Fresh Slate lead campaigns
- Lead selection and delivery settings
- Exclusive Niche Verified IUL access
- Campaign-based lead pricing
- Your Slate lead dashboard
$500 prepaid lead wallet
Used as leads are delivered
Your wallet funds the leads you receive. Lead rates vary by campaign, product, state, volume, and the cost of generating and delivering leads. Add more funds whenever you need additional lead volume.
Any applicable taxes or checkout fees are shown before payment.
Your Gold membership renews at $500 every 14 days. Your lead wallet is separate from your membership and is only used as leads are delivered.
Start Slate Gold for $1,000
Includes your first 14 days of Gold access and $500 in prepaid lead credit.
Know the details before you start.
Pricing, exclusivity, verification, and delivery, explained.
What does a lead cost?
For pay-per-lead, fresh prices vary by lead type and campaign; aged prices vary by niche and age window. The numbers above come from the same live catalog the portal charges. Fund your wallet and each delivery draws down the listed amount. Pay-per-lead has no subscription or per-seat fee. Slate Gold is a separate membership: $500 every 14 days, with lead credit funded separately.
Who else is calling my fresh leads?
Each fresh lead goes to one account with a 45-day exclusive window. A non-converted lead may later enter the aged store, with one buyer per age window. With the Forever Exclusive Lead Warranty active, leads purchased from that point forward are kept out of aged resale permanently.
What's the difference between fresh and aged leads?
Fresh leads arrive after verification and start with a 45-day exclusive window. Eligible records can be offered in up to six aged windows, with no more than one new aged sale per window. Prior buyers may still retain or contact the record. Purchases follow the current Agent Lead Agreement.
How fast do leads arrive?
Fresh leads route in real time when your campaign is active, your wallet is funded, and an inquiry matches your states and daily limits. Timing and volume depend on consumer demand and available supply. Aged packs deliver when matching stock is available.
How is each lead verified?
Fresh leads complete phone verification and carry a TrustedForm certificate, captured consent language, and timestamps. Aged leads retain that original evidence trail. If a fresh prospect doesn't verify, it isn't routed as a fresh lead.
What if a lead is bad?
Review the published replacement policy before funding. It explains which lead issues qualify, how to submit a request, and the applicable deadlines. Requests are assessed against those written rules.
Do I need my own CRM?
No. Every account includes the Slate portal for receiving leads and tracking your pipeline. You can also connect a supported CRM to receive leads in your existing workflow.
Where can I get Niche Verified IUL leads?
Niche IUL leads like Truckers are now an exclusive feature of Slate Gold. General IUL remains available in the Slate Marketplace. Gold membership and prepaid lead credit are separate.
Which lead types are actually live right now?
IUL (Indexed Universal Life), Final Expense, Mortgage Protection, Veterans, and General Life are live for fresh delivery today. Annuities has a waitlist open now. Dedicated Term isn't publicly available yet. This answer follows the same live catalog the portal charges from: if a line is ready, its price and Get Leads button appear above automatically. No phantom inventory.
Choose your leads. Build your book.
Lead delivery that fits your team.
Agencies & partners
Lead delivery that fits your team.
Buying for an agency or downline? We’ll help you plan volume, licensed-state coverage, and routing across your team.
Bring your products, states, and expected volume. We’ll walk through availability and the setup your team needs.