Insurance / Lead types

Find the right leads for the business you write.

Compare available lead types and current prices in one place. Choose Marketplace for pay-per-lead, or explore Slate Gold for Niche Verified IUL.

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Lead type

Live

IUL (Indexed Universal Life)

Cash-value and retirement-minded prospects, educated on the concept before they opt in.

Current fresh price

$45–$63

Who: People exploring life insurance with cash value and family protection
How: IUL-focused request forms, with phone verification and consent documentation

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Lead type

Live

Final Expense

Senior-market prospects seeking simplified, guaranteed-issue coverage.

Current fresh price

$18–$32

Who: People seeking coverage for funeral and end-of-life expenses
How: Slate-owned funnels on Facebook, Instagram, Google, TikTok & YouTube — OTP-verified before delivery

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Lead type

Live

Mortgage Protection

New homeowners protecting the mortgage. Fresh trigger, real urgency.

Current fresh price

$25–$51

Who: Homeowners seeking life coverage to help protect their mortgage
How: Slate-owned funnels on Facebook, Instagram, Google, TikTok & YouTube — OTP-verified before delivery

Lead type

Currently unavailable

Annuities

Retirement-income prospects with assets to move and timelines to plan.

Published price

Check back for current pricing and availability.

Who: People exploring options for retirement income
How: Slate-owned funnels on Facebook, Instagram, Google, TikTok & YouTube — OTP-verified before delivery

Lead type

Live

Self Employed Health

Self-employed and 1099 workers actively shopping under-65 health coverage.

Current fresh price

$60

Who: Self-employed and 1099 workers under 65 shopping their own coverage
How: Slate-owned funnels on Facebook, Instagram, Google, TikTok & YouTube — OTP-verified before delivery

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Lead type

Live

Veterans

Veterans and military families responding to benefits-focused life coverage messaging.

Current fresh price

$21–$43

Who: Veterans and military families exploring life coverage
How: Slate-owned funnels on Facebook, Instagram, Google, TikTok & YouTube — OTP-verified before delivery

Lead type

Live

General Life

Family-protection prospects shopping flexible life coverage across multiple product categories.

Current fresh price

$19–$30

Who: Adults seeking straightforward family, income-replacement, or legacy protection
How: Slate-owned life funnels on Facebook, Instagram, Google, TikTok & YouTube — OTP-verified before delivery

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