Homeowners
Home insurance leads from homeowners actively shopping.
Homeowners comparing coverage on their residence — new purchases, renewal shock, and carrier switches — verified and routed to a single agent in real time.
Homeowners don't casually browse insurance — they shop when something forces the issue: a home purchase closing, a renewal that jumped 30%, or a carrier pulling out of their state. That urgency is what makes a fresh, exclusive home insurance lead valuable, and what makes a shared or aged one nearly worthless once three agencies have already quoted it.
Slate generates home insurance leads on our own funnels, OTP-verifies every phone number, and delivers each lead to exactly one agent the moment it clears — with the same TrustedForm consent documentation we attach to every line we run. For P&C producers, these households are also natural bundle conversations alongside our auto programs.
Who's on these leads
- Homeowners facing renewal increases and actively comparing carriers
- New-purchase buyers who need a policy in place before closing
- Households whose carrier exited their market or non-renewed
- Every record OTP phone-verified with a logged consent trail
Urgency built in
Closings and renewals run on deadlines. These prospects need a quote now — not a nurture sequence.
One agent per household
Exclusive delivery means you're the only agency quoting — not the third bid in a race to the bottom on premium.
Bundle-ready prospects
Home shoppers are the front door to the household. Pair with our auto leads program and quote the bundle.
The same Slate standard
OTP verification, TrustedForm consent, real-time API delivery, and portal tracking — identical to our life and health lines.
How Slate works
You stay on the phone. We run the machine behind it.
We run & optimize your campaigns
Slate builds and manages the ad funnels across life, health, home, and auto — creative, targeting, spend — on infrastructure we own.
Prospects opt in & verify
Real people complete our funnel and clear OTP + TrustedForm consent. Garbage never makes it past this gate.
Leads route to your floor in seconds
Verified leads hit the Slate portal and your CRM instantly, assigned to the right licensed agent by state and capacity.
You call while they still remember clicking
Speed-to-lead in seconds, not days. Your closers work fresh intent — and every outcome is tracked back to source.
Home Insurance Leads: common questions
Are these home insurance leads exclusive?
Yes — one agent per lead, never resold. Each homeowner is generated on our own funnels and delivered to a single buyer in real time.
What kind of homeowners are on these leads?
Primarily renewal shoppers reacting to premium increases, new-purchase buyers on a closing timeline, and households replacing a carrier that left their market.
Can I get home and auto leads together?
Yes. Many partners run home and auto side by side and quote the bundle — your order form sets the lines, states, and volume, and routing handles the rest.
How are the leads verified and documented?
Every lead clears OTP phone verification and TrustedForm consent capture before delivery, with consent language and timestamps logged and retained.
Do you cover my state?
Campaigns are targeted to the states you write. Tell us your licensed states and capacity, and delivery routes accordingly.
Find out what exclusive actually feels like.
Two minutes of questions tells us whether Slate is a fit — and what your leads should cost. No spam. No 14-email drip. Just a straight answer.