Homeowners
Home insurance leads for your next quote conversation.
Homeowners comparing coverage on their residence — new purchases, renewal shock, and carrier switches — verified and routed to a single agent in real time.
Solo producer? Join the Marketplace waitlist.
A home purchase, renewal, or change in coverage can prompt a homeowner to explore their options. Slate’s home program is built to connect those requests with an agency serving the right market.
P&C agencies can check available state-and-line markets online through Slate Protected Markets. Standalone Marketplace home leads remain on the waitlist. Choose the route that fits your agency and review its terms before starting.
Who's on these leads
- Homeowners facing renewal increases and actively comparing carriers
- New-purchase buyers who need a policy in place before closing
- Households whose carrier exited their market or non-renewed
- Every record OTP phone-verified with a logged consent trail
Start with the homeowner’s needs
Use the submitted request to understand the property, timing, and coverage the homeowner wants to discuss.
Explore an exclusive market
Check live state-and-line availability through Slate Protected Markets. Review the membership and separate lead-wallet terms before claiming a market.
Bundle-ready prospects
Ask about auto coverage as part of the household conversation when it fits the homeowner’s needs.
The same Slate standard
Review each lead's phone-verification evidence, TrustedForm certificate, consent language, and timestamps. Your P&C market agreement and delivery setup define the service for your agency.
Your market. Your lead flow. No shared-lead race.
Most agencies buy leads in markets their competitors can access. Slate does the opposite. We reserve each available territory for one agency, so your producers can focus on quoting, following up, and building the book you actually want.
Choose where you want to grow.
Pick the state and the line, auto, home, or life, that matter most to the book you want to build. Open states show live.
Claim the territory.
An open state is held for 72 hours while you confirm your producer details. Your membership payment claims it for your agency alone.
Every Slate lead goes to you.
Slate builds the campaigns for your market, and every qualifying lead we generate there routes exclusively to your agency.
Home Insurance Leads: common questions
Are these home insurance leads shared?
P&C market agreements define which leads are exclusive to your agency. Self-serve fresh home leads, when available, follow the Marketplace’s 45-day exclusive window and subsequent aged-resale terms.
What kind of homeowners are on these leads?
The program is designed around homeowners exploring coverage, including home purchases, renewals, and changes to an existing policy. Check live state-and-line availability through Slate Protected Markets.
Can I get home and auto leads together?
P&C agencies can check home and auto state-and-line availability through Slate Protected Markets. Each market's availability and agreement are separate. Standalone Marketplace home and auto leads use a separate waitlist. Discuss a household bundle when it fits the customer's needs and the products your agency can offer.
How are the leads verified and documented?
Every lead clears OTP phone verification and TrustedForm consent capture before delivery, with consent language and timestamps logged and retained.
Do you cover my state?
Campaigns are targeted to the states you write. Tell us your licensed states and capacity, and delivery routes accordingly.
Other public lead types
See if your territory is still available.
Choose the state and line you want to grow. If it is open, you can claim it in a few minutes, with every charge shown before you pay.
Solo producer? Join the Marketplace waitlist.