Fresh leads and aged inventory serve different follow-up plans. Compare when the request was made, what evidence comes with it, who may already have the record and what your team can support.
Start with the request date
A fresh inquiry is a newly submitted request. An aged lead is an older record; its original verification and consent evidence do not make it a new request. Confirm the prospect's current needs when you speak with them.
How Slate Life and Health PPL distinguish them
Fresh matching inquiries arrive after phone verification when your campaign is active and funded. Delivery follows your licensed states, daily limits and available demand. Each fresh lead begins with a 45-day exclusive window within Slate.
The six aged windows are 45–59, 60–89, 90–119, 120–179, 180–269 and 270+ days. Check the current price and matching stock before buying.
Eligible records can be offered in up to six aged windows, with no more than one new aged sale per window. Prior buyers may still retain or contact the record. Purchases follow the current Agent Lead Agreement.
Match the purchase to your capacity
Plan for the follow-up time your team has, review the submitted details and original consent record, and measure contacts, qualified conversations and written policies against your actual spend. Neither age nor price alone predicts your results.
Fresh and aged Life and Health PPL purchases use prepaid lead credit. Slate Gold and P&C Protected Markets have separate buying models; this aged comparison does not change their terms.
Check Life pricing or Health pricing and availability, then review the applicable written agreement and replacement policy before funding.